Mars, Inc., which owns the candy brand Skittles, has announced that it is releasing rainbow-less “Pride Packs” in the United States in recognition of Pride Month, and part of the proceeds will be donated to the homosexual advocacy group GLAAD.
Some Christians have pushed back against the company’s “only one rainbow matters during Pride” slogan, noting that the only rainbow that does matter is the one in the Book of Genesis. “Skittles is passionate about showing its support for the LGBTQ+ community,” Hank Izzo, vice president of marketing for Mars Wrigley U.S., said in a statement . “We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.” Skittles is known for its rainbow-colored candies, but the limited-edition Pride Packs will be grey and the packaging will read, “Only one rainbow matters during Pride.” The packs, which are a part of the “Give the Rainbow” campaign, will be sold in CVS and select Walmart stores. $1 of every purchase will be donated to the homosexual advocacy group GLAAD, which says that the funding will be used to “support [their] news and campaigns program, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round.” The Pride Packs were also announced on social media, where many remarked that while there is indeed only one rainbow that matters, it is God’s rainbow, which came as a covenant after He flooded the Earth due to the rampant sin of mankind. “The only rainbow that matters is not for LGBTQ; it’s what God put out after He flooded the earth as a promise […]